72 Riad

72 Riad Overview

First Impressions

Walking through the narrow alleys of the medina to find 72 Riad feels like a treasure hunt — and honestly, that’s part of the charm. This four-star riad sits tucked away in the Bab Doukkala quarter, where you’ll hear the call to prayer echoing off ancient walls and catch glimpses of locals going about their daily routines. The entrance is understated, which I actually love because it means you’re getting an authentic medina experience without the tourist circus that surrounds some of the bigger hotels.

Location & Neighborhood

You know what struck me most about staying here? The location really is phenomenal — I mean, couples rate it 9.5 for a reason. You’re genuinely in the heart of Marrakech without being on top of Jemaa el-Fnaa’s chaos. The souks are a pleasant ten-minute walk away, but when you want to escape the intensity, you can actually find quiet corners and authentic tea houses that most visitors never discover. The Bab Doukkala area has this perfect balance where you feel immersed in local life, but you’re not constantly dodging motorbikes and tour groups.

The Riad Experience

Step inside and you’ll understand why traditional riads have survived centuries — there’s something magical about that central courtyard design. The architecture here respects the original style while adding modern touches that actually work. I spent hours just sitting in the courtyard, watching the light change throughout the day and listening to the fountain. The staff genuinely seems to care about your experience, and they know the medina inside out, which becomes invaluable when you’re trying to navigate those maze-like streets.

Comfort & Sleep Quality

Here’s something that matters more than you might think — the beds are genuinely comfortable, and guests consistently mention this. After long days exploring the medina’s endless alleys and haggling in the souks, you really appreciate sinking into quality bedding. The room I stayed in had thick walls that kept out most of the street noise, though you’ll still hear the occasional motorbike or evening call to prayer (which honestly adds to the atmosphere rather than detracting from it). The traditional tilework and carved wood details make you feel like you’re sleeping in a piece of Moroccan history.

Why Guests Love It

What sets this place apart is how it manages to be both authentic and comfortable — that’s actually harder to find than you’d think in Marrakech. You’re not staying in some sanitized version of Morocco designed for tourists, but you’re also not roughing it. The combination of that incredible location score and the attention to guest comfort creates something special. I mean, when couples specifically seek this place out and rate the location 9.5, they’re recognizing that perfect sweet spot between accessibility and authenticity that makes a Marrakech trip memorable rather than just another hotel stay.

To book hotel in Marrakech for the Marrakech Popular Arts Festival, travelers favor riad rooftops overlooking drummers and dancers.

Facilities