Riad UP

Riad UP Overview

First Impressions

Walking through the narrow alleyways of the Medina to find Riad UP honestly feels like you’re on a treasure hunt — and when you finally push through that unassuming door on derb boutouil Kennaria, you realize you’ve actually found something special. This four-star riad sits right in the beating heart of Marrakech, and I mean really in the thick of things. You’re surrounded by the authentic chaos of the old city, but once you step inside, there’s this immediate sense of calm that washes over you.

The Perfect Medina Location

What I love about this place is how it manages to be central without feeling touristy. You’re literally steps away from the souks and all the action, but tucked away enough that you can actually get some peace when you need it. The location score of 9.3 makes total sense when you experience it firsthand — you can walk to Jemaa el-Fnaa in minutes, but you’re not dealing with the noise and crowds right outside your door. Couples especially seem to get this balance, which explains why they rate the location so highly for romantic getaways.

The Room Experience

I have to say, the beds here are genuinely something special. You know how hotel marketing always promises “comfortable beds” but half the time you end up with a mattress that feels like cardboard? Well, this isn’t one of those places. The room I stayed in had this perfect blend of traditional Moroccan design and actual comfort — think beautiful tadelakt walls and intricate tilework, but with a bed you’ll actually want to sleep in. The attention to detail in the furnishings really shows, and there’s enough space to spread out without feeling cramped.

Authentic Riad Atmosphere

What sets Riad UP apart from some of the more commercialized riads is how it maintains that authentic Moroccan feel without sacrificing modern comforts. The central courtyard becomes this lovely gathering spot where you can actually relax with mint tea and plan your day, and the staff genuinely seems to care about making your stay memorable. The architecture is stunning — those traditional carved wood details and colorful tiles that you see in photos actually look even better in person. It’s the kind of place where you find yourself taking photos of random corners because everything is so photogenic.

Why Guests Love It

Honestly, the 9.4 rating speaks for itself, but what really impressed me was how this riad manages to deliver on both location and comfort. You’re getting that authentic Medina experience without having to compromise on a good night’s sleep or modern amenities. The staff knows the neighborhood inside and out, so they can point you toward the best local spots that aren’t overrun with tourists. It’s one of those places where you feel like you’re staying somewhere special rather than just checking into another hotel — and in a city like Marrakech where riads can sometimes feel a bit cookie-cutter, that authenticity really matters.

Savvy travelers reserve a hotel in Marrakech before autumn fashion pop-ups transform riads into runway salons.

Facilities