The Loft

The Loft Overview

First Impressions

Walking through the narrow streets of the medina to find The Loft, you might wonder if you’ve taken a wrong turn — but that’s exactly the point. This isn’t your typical Marrakech riad with ornate tiles and fountains. Instead, you’ll discover something refreshingly different tucked away on Rue Kennaria. The entrance is understated, almost secretive, which honestly makes arriving feel like you’re in on some local secret. Once inside, the modern aesthetic hits you immediately — it’s like stepping into a contemporary art gallery that happens to have beds.

Location & Neighborhood

The location is absolutely stellar, and I mean that without exaggeration. You’re literally in the heart of the medina, which means the famous Jemaa el-Fnaa square is just a few minutes’ walk away. What I love about Rue Kennaria specifically is that it’s close enough to everything that matters — the souks, the main square, decent restaurants — but far enough from the chaos that you can actually sleep at night. Couples seem to get this balance particularly well (they rate the location 9.5, which honestly makes sense). You can stumble back from dinner without getting lost in the maze of medina streets, which is more valuable than you might think.

The Space

The rooms at The Loft are where things get interesting. Forget everything you think you know about Marrakech accommodations — there are no traditional Moroccan rugs or carved wooden furniture here. Instead, you’ll find clean lines, neutral colors, and a minimalist approach that actually works really well in this setting. The space feels more like a chic apartment than a hotel room, which explains the name. Air conditioning works properly (crucial in Marrakech), and the bathrooms are modern without being sterile. It’s the kind of place where you can spread out your stuff and feel at home, rather than tiptoeing around delicate antiques.

The Experience

What strikes me most about staying here is how different it feels from other medina properties. There’s no riad courtyard for morning coffee, no traditional breakfast spread with Moroccan pastries. Instead, you get something more urban and contemporary — which might sound like a downside, but it’s actually refreshing after you’ve done the traditional Morocco thing a few times. The staff keeps things low-key and professional without the sometimes overwhelming hospitality you find elsewhere. You know what I mean — sometimes you just want to come and go without a full conversation about your day’s plans.

Why Guests Love It

The Loft works because it offers something genuinely different in a city where most accommodations follow the same playbook. If you’re looking for an authentic riad experience, this isn’t it — but if you want modern comfort in an unbeatable location, you’ve found your spot. The 8.5 rating reflects exactly what you get: solid, no-nonsense accommodation that doesn’t try to be something it’s not. It’s particularly great for travelers who want to experience the medina’s energy during the day but retreat to something calm and contemporary at night. Plus, that location score of 9.5 isn’t just marketing speak — you really can walk everywhere that matters from here.

The Loft Accommodations

Reviews of The Loft

• Superb – Jennifer from Australia – 30 June 2025 (9/10)

  Loved the spacious rooms.
  
  What could be improved: Quite noisy at night time.

• Amazing place to stay ! Highly recommended. Felt like home plus Rami was super helpful – Andrea from Mexico – 22 June 2025 (10/10)

  Best place to stay in Marrakech

• I’ll attempt to stay here every time I visit! – Karen from United Kingdom – 13 June 2025 (8/10)

  I loved the central location and the way it was furnished made it really cosy. The roof terrace is really cool too!
  
  What could be improved: The toilet is very close to the wall!!

• Perfect – Hugo from Portugal – 8 May 2025 (9/10)

  Great. Loved it!
  
  What could be improved: All good

• Enjoyed our stay. Would stay again – Jen from United Kingdom – 20 April 2025 (10/10)

  Great location. Rooftop terrace. Lovely high ceilings. Had a welcoming feel to it. Rami was helpful when checking us in.

• Superb location!! – Paulina from Poland – 18 April 2025 (8/10)

  Location!!! We're right around the corner from the Square 😍 private rooftop area, nice decor.
  Comfortable beds.
  
  What could be improved: Rooftop area could be kept better. No loungers linings, we used blankets from the flat.
  Kitchen didn't have enough equipment, no sharp knife to cut fruits, etc. Only one butter knife.
  Microwave not working.

• great place, with nice handmade decoration, one of the best stays in Morocco, would come back again – Istvan from Austria – 17 April 2025 (8/10)

  Great location, beautiful decoration. the design of the house is great, with a central room that has windows on top level, making it well lit. Rami is very helpful and friendly, he helped us out quickly when water entered the room during a great thunderstorm when some window wasn't closed.
  
  What could be improved: kitchen wasn't very well equipped, roof terrace was not very well maintained, lights were weak in the evening.

• Best option there – Ana from United Kingdom – 9 April 2025 (8/10)

  The host was very friendly and helpful. The place was beautiful, clean and confortable. The only problem was that the wifi was not working properly and that wouldn't be a problem in our continent as we can just live with phone data. But being in another continent with no wifi and no data, It was a big issue for us. Still, I would repeat if I go again.

• Excellent place – Aisha from Germany – 16 February 2025 (10/10)

  Beautiful apartment, location was perfect.
  
  What could be improved: Nothing bad to say about this place.

• Excellent, Especially host was very kind , highly Recommended – Azam from United Kingdom – 12 January 2025 (10/10)

  Lovely place,
  
  What could be improved: Very clean inside center

Surroundings

Facilities